Schedule: the Added Value Lounge at ARF’s Re:think 2010

08 Feb 2010|Added Value

ARF ReThink logoDoes your brand have character? What does it mean to have a brand of authentic character? And why does it matter? We’re excited to be able to answer these questions and more on March 22nd  and 23rd at the ARF Annual Conference, Re:think 2010 in New York City.

As a major sponsor of this event, Added Value will be showcasing new approaches that give companies the power to discover how to use archetypes to build distinctive, differentiating Brand Character, and bring it alive in every touchpoint. We’ve put together an experience you shouldn’t miss. And best of all…. it’s free. (Just register with ARF)

Take a look at what we have planned in our CharacterLab™ Lounge:

Monday, March 22
9 – 10am
Start the day right with morning breakfast nibbles, coffee and hands-on demos of our new on-line CharacterLab™ tool. Discover which archetypes define major brands and whether you yourself are a Sage or a Jester (or a little of both?)

10am – 3pm and 4 – 6pm
Stop by anytime to experience the wonder of Brand Character and play with CharacterLab™. Learn how AV-id™ uses the power and global reach of social networks to keep your brand connected to deep consumer insights, and how TrendTracks keep it culturally relevant.

11:30am – noon
We’ll be in the Insights Theater giving a formal (but fun, because that’s who we are) introduction to CharacterLab™.

3 – 4pm
If you missed our Insights Theater gig, we’re repeating it in the Added Value Lounge, with a little more depth and time for your questions.

5 – 6pm
Cocktail hour! Come enjoy a signature Character Cocktail and have the opportunity to win one of two Apple iPads!

Tuesday, March 23
9am – 4pm
Couldn’t find a minute on Monday? You can still get your hands on CharacterLab™ anytime throughout the day.

11:30am – 1pm
Added Value will be joining the Kantar team to present in the main conference on the future of insights. If you’ve got a pass, please join us.

2:30 – 3:30pm
Last chance at ARF to hear us give the low down on CharacterLab™ and using archetypes to develop your brand.

We’re very excited to be able to launch CharacterLab™ at the ARF and we hope you’ll be there with us to celebrate and learn.  But if you can’t make it, don’t fret. Contact us and we’ll be happy to give you more info.

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