Sustainable Brands 2010

06 Jun 2010|Kelli Peterson

Tomorrow the Sustainable Brands conference opens. This will be my third in what has been a roller-coaster of a time for this emerging industry.

In 2008, the conference was on an upswing. WalMart was leading the charge with their supply chain announcements and employee PSP program, Clorox GreenWorks was unveiled and Burt’s Bees had just been acquired, LEED certification was the talk of the town and momentum felt good.

Then came the grinding halt in 2009 in the aftermath of the financial implosion. There was still good discussions, we were all there to talk about changes and roles of the infrastructure we were creating – carbon compliance, waste management, R&D mandates. Third party certification was a hot topic, but despite great attendance, there was a feeling of frustration and inertia induced by economic survival.

It’s 2010 and the year has opened with tremendous movement in the realm of the Fortune 500. P&G, Nike, and Starbucks have made public declarations and commitments. And the brand roster of this week’s conference includes a wide range of newcomers in the consumer goods, apparel, retail, technology and utilities companies. This is fantastic and important news in a recovering economy. I’m intrigued and looking forward to what the week has in store. Stay tuned…..

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