Added Value North America grows with the addition of senior hires in creative expression and advanced methods innovation

04 Oct 2011|Added Value

Los Angeles, CA Supporting its promise to deliver marketing inspiration, the brand development and market insight consultancy Added Value North America has welcomed two new senior experts to its team.

Valerie Poliakoff joins Added Value in the role of Senior Creative Director. In this position she is responsible for bolstering the creativity woven into every facet of the business, inspiring fresh design perspectives on all client solutions and output, enhancing the strategic design thinking that is embedded throughout the organization, and collaborating with other members of the Added Value team, including Technology and R&D, to identify and implement technologies to drive more impactful results for clients.

Valerie’s background includes solid experience in design strategy and thinking. Prior to joining Added Value, Valerie was an instructor and design research consultant at Art Center College of Design. She also honed her skills as a design strategy consultant with Disney Imagineering R&D, where she developed long-range business strategies and market ready products and services, and previously served at Hewlett-Packard. Valerie will be based in Los Angeles.

Scott Porter has taken on the newly created position of Vice President of Methods where he will focus on innovating new approaches to acquire and analyze consumer insights, and will work closely with the R&D, Technology and Creative teams. In addition, he will engage with Added Value’s clients to help address their most challenging research issues.

Scott brings over ten years of marketing sciences expertise to Added Value, most recently as the executive director of marketing science and innovation at IPSOS OTX. While there, he led new research product development and shepherded both internal teams and clients toward better solutions through advanced analytics methods. Scott will also be based in Los Angeles.

Maggie Taylor, CEO of Added Value North America says, “Scott and Valerie are both extraordinarily creative thinkers with highly developed skill-sets. Valerie’s quick spirited approach, critical thinking and design acuity will dramatically enhance the value of what we deliver. Scott’s amazing intellect and passion for designing new analytical techniques will build upon Added Value’s strong legacy in methodological innovation. We are proud that they chose Added Value as their new playground and are delighted to have them onboard.”

Full bios and photos are available online at Pressitt.com.

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