Topmen and Women

03 Apr 2012|Cultural Insight Team

Topman and Topshop’s new collections give us an interesting insight into gender roles.

From topshop.com and topman.com

For the women we have the ‘Native’ collection and for men ‘Colonial.’ The ‘Native’ model has the tribal face markings and colourful hair decorations of a stereotypical indigenous American squaw, the ‘Colonial’ man is a pale, groomed gent gazing into the middle distance.

The implications are more than a little troubling. Is the invading male striving to the claim the land of this native female? Will he drive her out of her ancestral lands? Will his cultured calm take over from her wild customs? Can they ever live in harmony or is this relationship inherently unequal?

Oh, Topshop, you do worry us.

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