Travel the world: Bringing the world of User-Generated Content to life

27 Jan 2017|Added Value

Everyday all kinds of people post thousands and thousands of pictures of their lives on social media. By understanding User-Generated visual content, brand owners and their agencies can get an honest, vivid representation of their brands and the competitive context – including quantified thematic areas – and plan how to respond in the new world of consumer-owned brands.

In an exciting initiative, Olapic and Kantar Added Value have teamed up to research and discover what makes people engage with travel visually on social media. As a result, we uncovered four high-level motivations for traveler content creation.

This video brings the world of User-Generated Content to life.

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